One of the most revolutionary technologies of our time is generative artificial intelligence. Throughout its existence, Amazon has placed a great deal of emphasis on creating and applying AI and machine learning to enhance the Amazon customer experience, assist sellers in their prosperity, increase productivity, and address some of the most difficult issues facing humanity.
Many small and medium-sized enterprises, which make up Amazon sellers, control intricate operations such as maintaining stock, projecting sales, establishing brand recognition, and supervising supply chains, among many other tasks. Amazon is automating these processes with generative AI, freeing sellers' time to create more amazing products that amaze shoppers.
With the release of multiple generative AI-powered tools that improve seller's experiences selling in Amazon's stores and streamline their companies, Amazon is further showing its dedication to this goal.
Here is a list of 5 new generative AI tools that can accelerate seller growth and enhance the customer shopping experience.
- Project Amelia
A beta version of Project Amelia, an AI generative assistant, was made available by Amazon to a select group of US-based retailers. A personal Amazon selling expert who is aware of each seller's particular business and can offer tailored advice, insights, and resources to support their success is provided by Project Amelia.
As Project Amelia develops, it will eventually be able to identify business possibilities and identify challenges. It will gain important insights on how to increase sales, maximize inventory, and address major problems. In certain situations, it will even offer to act on behalf of a seller.
- Expanding generative AI products
By utilizing the most recent developments in generative AI, Amazon has started significantly reducing the time and effort needed by merchants to produce and manage high-quality product listings. Sellers only need to supply a product image, a succinct description, or a URL from their website, and generative AI will generate thorough, attractive product listings that draw in visitors and increase revenue.
Amazon's generative AI product listing tools have already been utilized by over 400K sellers worldwide. Later this year, we plan to enhance these features by using AI to help merchants create numerous listings. Sellers may input a spreadsheet with basic listing details to the new bulk listing workflow. Amazon's generative AI will simultaneously produce rich titles, bullet points, and descriptions for several listings.
- A+ Content automatically
Brands can create personalized information on their product detail pages, such as comparison charts and rich image carousels, on Amazon. Thanks to what they call A+ Content, they can more effectively convey their distinctive value proposition and brand story to consumers.
A+ content can potentially increase sellers' sales by up to 20%, but producing this kind of excellent content has traditionally required a significant investment of time and resources, including picture shoots, drafting, design, testing, repetition, and more. Using new generative AI capabilities, marketers can now simply upgrade their product description pages and produce more engaging and informative listings.
- Personalized products
Using generative AI, Amazon is experimenting with customizing product descriptions and recommendation categories on our website and shopping app. Amazon provides personalized product descriptions that are more relevant to specific customers. The company analyzes customer preferences based on their buying behavior to develop personalized recommendation categories on our homepage and throughout the shopping experience.
For instance, based on a customer's buying activity, we're making more targeted recommendations, such as "Gift boxes in time for Mother's Day" or "Cool deals to improve your curling game," rather than just saying, "More like this." Alternatively, if a consumer frequently searches for gluten-free goods, the term "gluten-free" might be included in a pertinent product description to assist the client in selecting the ideal item for their requirements.
- Sellers can leverage generative AI
Making video ads is a powerful way to interact with and connect with consumers. For this reason, Amazon launched Video Generator today. This brand-new, generative AI-powered tool lets sellers create visually stunning video content for free in minutes, utilizing our advertising capabilities.
A video generator immediately produces unique, AI-generated films that highlight a product's characteristics from a single product photograph. These movies effectively depict a product story in ways that are relevant to customers by utilizing Amazon's unique retail expertise. This allows advertisers to push the boundaries of their imagination and provide consumers with a more interesting and educational advertising experience.
Leveraging best-in-class AI infrastructure
These developments are feasible with Amazon Web Services AWS's generative AI capabilities, particularly Amazon Bedrock. The cornerstones of generative AI are Foundational Models (FMs), and Bedrock's fully managed service makes it simple to use top FMs in the development of these incredible generative AI-based products.
These innovative new capabilities are only the most recent instances of how Amazon uses generative AI to revolutionize almost every experience, including how we assist independent sellers in building successful companies through our marketplace.